EMERALD OF KATONG

NEW LAUNCH PROJECT BY SIM LIAN

COMING TO YOU SOON IN 3Q 2024

1. PROJECT HIGHLIGHTS

99 YEARS LEASEHOLD

846 UNITS

5MINS WALK TO TANJONG KATONG MRT

D15 RCR

1KM TO TANJONG KATONG PRI AND HAIG GIRLS

UNDERVALUED LAND COST
$1069 PSFPPR

2. WHO SHOULD CONSIDER THIS PROJECT?

This project will appeal to families with kids / couples/ individuals / investors who

enjoy staying near the CBD (15mins drive, 7 MRT stations) yet away from the hustle and bustle.
love the great outdoors with ECP a 5mins drive/8mins cycle away
like staying in D15 - a charming district where old meets new and offers a pletora of amenties, activities and food options.
want a home within walking distance to an MRT.
want greater certainty in their kid's primary school placement with Tanjong Katong Primary and Haig Girls within 1km.
are looking a project with at potential safe entry price (due to the undervalued land cost)

3. PROJECT DETAILS

Photo is for illustration only. Developer has yet to release the artist impression of this project.

4. PROJECT LOCATION

Accessiblity

This new project development at Tembusu road is located 5mins walk to the newly completed Tanjong Katong MRT station on the Thomson-East Coast Line, slated to open to public in June 2024.

🚆 4 stops to Gardens by the bay
🚆 6 stops to Marina Bay
🚆 7 stops to Shenton Way MRT (CBD)
🚆 12 stops to Orchard Road

Amenities

Walking distance to Katong Shopping Centre, i12 Katong and Parkway Parade.

5 mins drive away to Paya Lebar PLQ Mall and Kinex.

5 mins drive away to Kallang Wave mall, OCBC Arena for all your sporting needs.

Schools

Within 1km to:
Tanjong Katong Primary School
Haig Girls Primary School

Within 2km to:
Kong Hwa Primary School
Tao Nan Primary School
CHIJ Primary School

5. SITE PLAN AND UNIT MIX - TBC

6. PRICING - TBC

Source: Squarefoot Research

Jalan Tembusu was awarded to Sim Lian with a highly competitive top bid of $828.8M or $1069.37psfppr, $0.8M or only $1 psfppr higher than the second bid from CDL.

Accounting for construction, financing, marketing and other cost, the estimated breakeven cost is $1911 PSF PPR.

With an estimated 15% - 20% developer profit margin and accounting for URA harmonization changes, this project is estimated to launch at an average of $2400-$2600 PSF. Exact pricing is TBC.

Source: URA

7. DEVELOPER - SIM LIAN

Sim Lian Group has been creating homes for families in Singapore for over 40 years, earning an outstanding track record in construction. The Group is recognised as an established property development and construction company with a broad portfolio of residential, commercial, industrial, retail and mixed-use developments, built on the core foundations of prime location, quality workmanship and efficient space planning. The Group continues to build a property investment portfolio of commercial and investment grade shopping centres in the region.

The solid reputation of the company is recognised in Singapore, having ranked amongst the Top 100 Brands in Singapore for five consecutive years from 2009 to 2013 by independent brand strategy and valuation consultancy, Brand Finance. Sim Lian Group is also recognised as a top ten developer in Singapore by BCI Asia in 2015 and 2016, and was listed on the Mainboard of the Singapore Exchange for 16 years from 2000 to 2016.

With a proven track record of 60 years in real estate development, investment and management, the Group has developed over 50,000 homes and owns over 21 million square feet of gross floor area in residential for lease, commercial and hospitality assets globally.

Projects developed by Sim Lian includes Treasure at Tampines, Botany at Dairy Farm (under construction), Hillion residences (integrated development), Vision Exchange (Commercial) Etc.